Online jewelry, tips for buying safely
Online jewelry, tips for buying safely
By 2025, one in 5 pieces of jewelery will be purchased online. This was stated in the recent report "Watches & Jewelery”By McKinsey, the largest business consulting firm in the world, which analyzes the different sectors of the fashion market every year.
As for any sector, even for jewelry buying online has many advantages: the convenience of choosing and buying without leaving your home; the ability to find products of any brand on the web, even those not available in local stores; the speed and safety of purchases, guaranteed by the technology of e-commerce sites.
But is it always safe to shop online when it comes to jewelry?
What risks can you expose yourself to and what should you pay attention to to avoid them?
In this article we suggest some practical rules to follow to face your purchases on the web with peace of mind.
Online jewelry, tips for buying safely
What risks are involved when buying jewelry online
From the point of view of e-commerce, buying rings or necklaces on the web is no different from buying a book or an appliance: the mechanism is the same and therefore, first of all, also the dangers, mainly linked to the reliability of the site. In the case of jewelry, however, there is a greater risk component, linked to the intrinsic value of the products, which depends on precious raw materials, such as metals and precious stones, on the design, often linked to a famous brand, and on the realization, which must be in a workmanlike manner. Moreover, very often the opportunity to buy a jewel is that of an important gift, which therefore also has an emotional value.
The greatest danger is obviously that of buying a fake piece of jewelry or one that bears a counterfeit trademark. But more complex and equally unpleasant situations can occur: for example, it is not easy for the average consumer to recognize a zircon instead of a diamond, or a jewel that should be gold and instead is only plated. There is therefore the risk of finding yourself with a jewel of little value and which, above all, does not correspond to what was spent to buy it.
These dangers, however, can be canceled with a few basic rules that protect you from nasty surprises and, indeed, make the shopping experience pleasant and safe.
Tips for buying jewelry online safely
Here are three rules that we advise you to always keep in mind when you are going to buy a jewel on the web.
1. Check the information on the site
The first rule is that of be clear about who you are buying from: the name of the shop or owner and company data must be clearly visible on the site. It can also be useful to check if there is a shop physical, with address, telephone, email. If the information is scarce and unclear, it is better to investigate before trusting. Conversely, a well-known and appreciated name and a well-known brand are certainly a guarantee of reliability.
DAVERIO1933 jewelry in Bergamo
2. Check the product information
Online jewels obviously cannot be tried on or seen closely, but for this reason they must be accurately described: the jewels must be specified features of the metals and stones used (for example the carats of gold and diamonds), the dimensions, the weight. Even the photo they must be clear and professional and must show the jewel from multiple points of view. Finally, but fundamental, the jewel must be accompanied by certificates of authenticity and guarantee.
The Daverio1933 guarantee certificate ensures the authenticity of the jewels
3. Check the information on payments, delivery, returns
Before placing the chosen jewel in your cart and proceeding with the order, search and read the information on
- accepted payment methods
- delivery methods, times and costs
- mode of return and refund
If this information is also clearly visible and clearly described, the site is certainly reliable and you can buy your jewelry online without worries.
